{"title":"BIRLA WHITE","description":null,"products":[{"product_id":"birla-white-activcoat-exterior-primer-20-litre-bucket","title":"Birla White Activcoat Exterior Primer, 20 Litre Bucket","description":"\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t19\" class=\"station-tabs-tab mod-first is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t19\" data-slug=\"product-highlights\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t19\" aria-labelledby=\"station-tabs-tab_ht-i0-t19\" aria-hidden=\"false\" role=\"region\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuick Answer: What is ActivCoat Exterior Primer used for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White ActivCoat Exterior Primer (20L)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003emade to create a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epaint-ready base coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon exterior plaster\/putty surfaces—improving\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadhesion\u003c\/strong\u003e, boosting\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eopacity\/whiteness\u003c\/strong\u003e, and helping the exterior topcoat look\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emore even and longer lasting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirla White (UltraTech Cement Limited – Birla White Unit)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eActivCoat Exterior Primer (White Cement-Based Liquid Primer)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack Size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e20 Litre Bucket\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eExterior plaster \/ putty-finished walls before exterior paint\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eKey Benefits for Exterior Painting\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStronger Paint Bond:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves adhesion between wall surface and exterior topcoat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Whiteness \u0026amp; Opacity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports truer paint colour and reduces patchiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior-Ready Base Coat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps the finish look more uniform across large wall areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Cement Compatibility:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSuited for cementitious substrates like plaster, putty and concrete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Finish:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps improve overall topcoat appearance and consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t39\" class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t39\" data-slug=\"product-description\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Description\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t39\" aria-labelledby=\"station-tabs-tab_ht-i0-t39\" role=\"region\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003eExterior walls go through harsh cycles—\u003cstrong\u003esun heat, rain splash, dust and humidity\u003c\/strong\u003e. A good primer is what helps the finishing paint coat perform better on the surface.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBirla White ActivCoat Exterior Primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eprovides a clean, bright base so your exterior paint can deliver improved\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecoverage\u003c\/strong\u003e, better\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecolour consistency\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand stronger\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esurface bonding\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eTechnical Overview (Quick Reference)\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWhite cement-based liquid exterior wall primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable Substrates:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eExterior plaster, putty-finished walls, concrete and masonry surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication Method:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBrush \/ roller \/ spray (as per site practice and dilution guidance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish Role:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUndercoat\/primer layer (not a decorative final coat)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance Goal:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproved adhesion + opacity for an even exterior paint finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Exterior Walls:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePrime plaster\/putty before exterior emulsion or weather coat systems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepainting Projects:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps even out repaired patches and improves topcoat uniformity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoundary Walls \u0026amp; Facades:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports smoother appearance across large surfaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior Ceilings \/ Projections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps improve paint bonding on exposed surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBest-Practice Steps (Site Friendly)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Prep:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEnsure the wall is clean, dry and free from dust, chalk, loose particles and algae.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair First:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFill cracks and complete putty repairs before priming for best results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix \u0026amp; Dilute:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDilute with clean water as per manufacturer guidance and mix thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse brush\/roller\/spray; avoid over-application or uneven patches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry Properly:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAllow adequate drying before applying exterior paint coats.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTopcoat System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eChoose a suitable exterior paint for weather exposure and follow paint brand recoat timings.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Stock:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eReliable building material sourcing for your site needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelp picking primer + putty + exterior paint system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Bangalore Delivery:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eConvenient local fulfillment for urgent requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t57\" class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t57\" data-slug=\"faqs\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eFAQs\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t57\" aria-labelledby=\"station-tabs-tab_ht-i0-t57\" role=\"region\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003ch3\u003e1) Is ActivCoat Exterior Primer cement-based?\u003c\/h3\u003e\n\u003cp\u003eYes—this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned for exterior cementitious wall surfaces.\u003c\/p\u003e\n\u003ch3\u003e2) Can I apply exterior paint directly without primer?\u003c\/h3\u003e\n\u003cp\u003eYou can, but primer generally improves\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadhesion\u003c\/strong\u003e, helps reduce\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epatchy finish\u003c\/strong\u003e, and supports a more uniform final coat—especially on new plaster\/putty.\u003c\/p\u003e\n\u003ch3\u003e3) Where should I avoid using this primer?\u003c\/h3\u003e\n\u003cp\u003eAvoid application on wet\/damp walls or dusty\/chalky surfaces without proper cleaning and preparation. Always follow on-pack instructions for surface suitability.\u003c\/p\u003e\n\u003ch3\u003e4) Is this a finishing coat?\u003c\/h3\u003e\n\u003cp\u003eNo. It’s an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eundercoat\/primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto prepare the surface before exterior paint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Asian Paints","offers":[{"title":"Default Title","offer_id":63136930824561,"sku":null,"price":2222.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/c8075e67-5196-4968-a35b-1a1776e34b0b.webp?v=1784552286"},{"product_id":"birla-white-activcoat-interior-primer-20-litre-bucket","title":"Birla White Activcoat Interior Primer, 20 Litre Bucket","description":"\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"product-highlights\" aria-controls=\"station-tabs-tabpanel_ht-i0-t19\" class=\"station-tabs-tab mod-first is-active\" id=\"station-tabs-tab_ht-i0-t19\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv role=\"region\" aria-hidden=\"false\" aria-labelledby=\"station-tabs-tab_ht-i0-t19\" id=\"station-tabs-tabpanel_ht-i0-t19\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuick Answer: What is ActivCoat Interior Primer used for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White ActivCoat Interior Primer (20L)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned to create a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehigh-opacity, strong-adhesion base coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon interior walls—helping your topcoat paint look\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebrighter\u003c\/strong\u003e, more uniform, and longer lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirla White (UltraTech Cement Limited – Birla White Unit)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eActivCoat Interior Primer (White Cement-Based Liquid Primer)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack Size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e20 Litre Bucket\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInterior plaster \/ putty finished surfaces before emulsion or wall paint\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eWhy Professionals Choose ActivCoat\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Opacity \u0026amp; Whiteness:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps bring out the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etrue tone\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof your paint colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Adhesion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves bonding with topcoat emulsions and helps reduce peeling risks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Cement Advantage:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCement-based compatibility with cementitious surfaces like plaster, putty \u0026amp; concrete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Pre-wetting \/ Curing Needed:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSimplifies application workflow for faster site execution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior-Ready Base Coat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports a smoother, more even finish and improved topcoat appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"product-description\" aria-controls=\"station-tabs-tabpanel_ht-i0-t35\" class=\"station-tabs-tab is-active\" id=\"station-tabs-tab_ht-i0-t35\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Description\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv aria-hidden=\"false\" role=\"region\" aria-labelledby=\"station-tabs-tab_ht-i0-t35\" id=\"station-tabs-tabpanel_ht-i0-t35\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003eIf you’re looking for a reliable\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003einterior wall primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat improves paint finish and reduces patchiness,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBirla White ActivCoat Interior Primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to give your walls a clean, high-opacity base. Being a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, it’s engineered for strong bonding on common interior substrates like\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecement plaster\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eputty-finished walls\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003econcrete surfaces\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoverage (ideal smooth surface)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eInterior:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e160–200 sq.ft \/ Litre \/ coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(actual may vary by surface \u0026amp; method)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSurface Dry Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e~30 minutes (can vary with climate)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRecoat \/ Overcoatability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e~4–6 hours (reference condition: ~27°C, RH ~60%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDilute with clean water (commonly 1:1 by volume as per brand guidance)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBrush \/ Roller \/ Spray (after suitable dilution)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 3 years (in original, tightly closed container; store away from heat\/sunlight)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSafety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNon-flammable (handle as per label \u0026amp; site safety)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCoverage and drying depend on surface porosity, texture, application method, and site conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Use Cases\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Interior Walls:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePlaster\/putty finished walls before interior emulsion paint.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepainting Projects:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves uniformity when colour tone changes or patchiness shows through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Opacity Base Needs:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIdeal where brighter shades or lighter colour palettes need a cleaner base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeilings \u0026amp; Interior Concrete:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps create a more even paint-ready surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBest-Practice Steps (Contractor Friendly)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Prep:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEnsure the wall is clean, dry, dust-free and free from loose material, oil or grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair First:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFill cracks\/dents and complete putty work before priming for best finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilution:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMix with clean water as per on-pack \/ brand guidance (commonly 1:1 by volume).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply evenly by brush\/roller\/spray (avoid over-thinning).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry \u0026amp; Recoat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAllow adequate drying; then apply your paint coats as recommended.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish Coat Timing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFor best results, apply finishing coat soon after priming (follow site conditions + brand guidance).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"faqs\" aria-controls=\"station-tabs-tabpanel_ht-i0-t71\" class=\"station-tabs-tab is-active\" id=\"station-tabs-tab_ht-i0-t71\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eFAQs\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv aria-hidden=\"false\" role=\"region\" aria-labelledby=\"station-tabs-tab_ht-i0-t71\" id=\"station-tabs-tabpanel_ht-i0-t71\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003ch3\u003e1) Is Birla White ActivCoat a cement-based primer?\u003c\/h3\u003e\n\u003cp\u003eYes. Birla White describes ActivCoat as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, built for better compatibility with cementitious wall surfaces.\u003c\/p\u003e\n\u003ch3\u003e2) Where can I use ActivCoat Interior Primer?\u003c\/h3\u003e\n\u003cp\u003eIt is commonly used on interior plaster\/putty finished walls as a base coat before emulsion paint. Always follow on-pack instructions for substrate suitability.\u003c\/p\u003e\n\u003ch3\u003e3) What dilution ratio should I use?\u003c\/h3\u003e\n\u003cp\u003eBirla White recommends dilution with clean water (often referenced as\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1:1 by volume\u003c\/strong\u003e). Use only clean water and mix to a homogeneous consistency.\u003c\/p\u003e\n\u003ch3\u003e4) How much area will a 20L bucket cover?\u003c\/h3\u003e\n\u003cp\u003eCoverage varies by surface. On ideal smooth surfaces, coverage is typically stated in the range of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e160–200 sq.ft per litre per coat\u003c\/strong\u003e. Rougher\/porous surfaces will reduce coverage.\u003c\/p\u003e\n\u003ch3\u003e5) Do I need curing or pre-wetting before applying this primer?\u003c\/h3\u003e\n\u003cp\u003eBirla White states\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epre-wetting\/curing with water is not required\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor this primer, which helps speed up site execution.\u003c\/p\u003e\n\u003ch3\u003e6) Can this primer be used as a final finish coat?\u003c\/h3\u003e\n\u003cp\u003eNo. ActivCoat is designed as an undercoat\/primer layer, not the final decorative finish.\u003c\/p\u003e\n\u003ch3\u003e7) Does this primer support greener building requirements?\u003c\/h3\u003e\n\u003cp\u003eBirla White notes ActivCoat meets the requirement of the GreenPro standard (as stated in their FAQs). Always retain purchase and product details for documentation needs.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from MaterialRunner?\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Stock:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGenuine building material supply for your painting projects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGuidance on primer + putty + paint system selection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Delivery:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eConvenient local fulfilment for urgent site requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Birla White","offers":[{"title":"Default Title","offer_id":63136930857329,"sku":null,"price":1380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/6787e5bd-b9cb-40df-9d77-9b17dc97133e.webp?v=1784551060"},{"product_id":"birla-white-wallseal-waterproof-putty-30-kg-bag","title":"Birla White WallSeal Waterproof Putty, 30 Kg Bag","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\n\u003cp\u003eManufacturer: Aditya Birla Ultratech\u003c\/p\u003e\n\n\u003cp\u003ePremium 2X Water Resistance Waterproof Putty:\u003c\/p\u003e\n\n\u003cp\u003eBirla White WallSeal Waterproof Putty is a white cement-based putty enhanced with 2X water resistance and Active German Silicon Polymers, engineered to protect walls from water infiltration. Providing a strong, durable base on plaster, concrete, and mortar surfaces, it delivers smooth and glossy finishes that bring out the true tone of topcoat paints. With superior workability and dual interior\/exterior application capability, the 30 Kg bag ensures comprehensive wall protection and premium aesthetic finish.\u003c\/p\u003e\n\n\u003cp\u003eProduct Specifications\u003c\/p\u003e \n\n\u003cp\u003e- Manufacturer: Aditya Birla Ultratech\u003cbr\u003e\n- Brand: Birla White\u003cbr\u003e\n- Product Type: Waterproof Wall Putty\u003cbr\u003e\n- Material: White cement-based with waterproofing additives\u003cbr\u003e\n- Water Resistance: 2X enhanced water resistance\u003cbr\u003e\n- Special Formula: Active German Silicon Polymers\u003cbr\u003e\n- Finish Quality: Smooth and glossy surface finish\u003cbr\u003e\n- Coverage Rate: Approx 15-20 sqft\/Kg\u003cbr\u003e\n- Packaging Size: 30 Kg bag\u003cbr\u003e\n- Application Areas: Interior and Exterior walls\u003c\/p\u003e\n\n\u003cp\u003eKey Features \u0026amp; Benefits\u003c\/p\u003e \n\n\u003cp\u003e- 2X Water Resistance: Double water resistance for superior protection\u003cbr\u003e\n- Waterproof Formula: Protects walls from water infiltration and seepage\u003cbr\u003e\n- German Silicon Polymers: Advanced European technology for durability\u003cbr\u003e\n- Smooth Glossy Finish: Premium aesthetic surface appearance\u003cbr\u003e\n- True Tone Enhancement: Brings out authentic color of topcoat paint\u003cbr\u003e\n- Better Workability: Easy application and spreading\u003cbr\u003e\n- Strong Base Creation: Excellent adhesion to all surfaces\u003c\/p\u003e\n\n\u003cp\u003e- Climate Adaptability: Performs in varied weather conditions\u003cbr\u003e\n- Interior \u0026amp; Exterior: Versatile for all wall applications\u003c\/p\u003e\n\n\u003cp\u003eSurface Finish Properties\u003c\/p\u003e \n\n\u003cp\u003e- Smooth Surface: Creates even, smooth wall finish\u003cbr\u003e\n- Glossy Appearance: Professional, lustrous surface quality\u003cbr\u003e\n- Color Tone Accuracy: Brings out true topcoat paint color\u003cbr\u003e\n- Paint Compatibility: Perfect base for distemper and paint\u003cbr\u003e\n- Premium Aesthetics: Enhances interior design appearance\u003cbr\u003e\n- Professional Finish: Architect and designer preferred quality\u003c\/p\u003e\n\n\u003cp\u003eWorkability \u0026amp; Application Features\u003c\/p\u003e \n\n\u003cp\u003e- Better Workability: Smooth, easy mixing and application\u003cbr\u003e\n- Consistent Texture: Uniform consistency for even spreading\u003cbr\u003e\n- Easy Spreading: Minimal effort required for application\u003cbr\u003e\n- Quick Setting: Efficient project timeline progression\u003cbr\u003e\n- Professional Grade: Suitable for skilled and experienced users\u003cbr\u003e\n- Reduced Labor Effort: Faster application saves time and cost\u003c\/p\u003e\n\n\u003cp\u003eIdeal Applications\u003c\/p\u003e \n\n\u003cp\u003e- Interior Walls: All interior wall surfaces and areas\u003cbr\u003e\n- Exterior Walls: Outdoor wall protection and finishing\u003cbr\u003e\n- Moisture-Prone Areas: Bathrooms, kitchens, and damp zones\u003cbr\u003e\n- Plaster Surfaces: Base coat for plastered walls\u003cbr\u003e\n- Concrete Walls: Protection for concrete wall surfaces\u003cbr\u003e\n- Commercial Spaces: Offices, retail, and commercial interiors\u003cbr\u003e\n- Residential Projects: Home renovation and new construction\u003cbr\u003e\n- Paint Undercoat: Foundation for all paint and distemper\u003c\/p\u003e\n\n\u003cp\u003eWhy Choose Birla White WallSeal?\u003c\/p\u003e \n\n\u003cp\u003e- Trusted Brand: Aditya Birla Ultratech reputation for quality\u003cbr\u003e\n- 2X Water Resistance: Superior protection compared to standard putty\u003cbr\u003e\n- German Technology: Premium European polymer integration\u003cbr\u003e\n- Waterproof Formula: Comprehensive moisture protection\u003cbr\u003e\n- Smooth Glossy Finish: Premium aesthetic quality\u003cbr\u003e\n- Versatile Use: Interior and exterior application flexibility\u003cbr\u003e\n- Better Workability: Easier, faster application process\u003cbr\u003e\n- Long-Lasting Protection: Extended defense against water damage\u003c\/p\u003e\n\n\u003cp\u003e- Crack Prevention: Strong base reduces surface cracking\u003cbr\u003e\n- Mortar Surface Support: Excellent bond to mortar surfaces\u003c\/p\u003e\n\n\u003cp\u003eWater Protection \u0026amp; Durability\u003c\/p\u003e \n\n\u003cp\u003e- Water Infiltration Prevention: Stops moisture seepage into walls\u003cbr\u003e\n- Damp Resistance: Prevents dampness and moisture accumulation\u003cbr\u003e\n- 2X Enhanced Protection: Double-strength water barrier\u003cbr\u003e\n- Long-Term Durability: Extended protection over years\u003cbr\u003e\n- Climate Resilience: Withstands rain, humidity, temperature changes\u003cbr\u003e\n- Maintenance-Free: Long-lasting protection without additional treatment\u003c\/p\u003e\n\n\u003cp\u003ePaint Compatibility \u0026amp; Color Enhancement\u003c\/p\u003e \n\n\u003cp\u003e- Distemper Compatible: Perfect base for distemper application\u003cbr\u003e\n- Paint Ready: Ideal foundation for all paint types\u003cbr\u003e\n- True Tone Enhancement: Brings out authentic paint colors\u003cbr\u003e\n- Color Vibrancy: Enhances topcoat color richness\u003cbr\u003e\n- Professional Finish: Ensures premium paint appearance\u003cbr\u003e\n- Topcoat Adhesion: Superior bonding for lasting paint finish\u003c\/p\u003e\n\n\u003cp\u003eInterior \u0026amp; Exterior Versatility\u003c\/p\u003e \n\n\u003cp\u003e- Interior Application: All interior wall surfaces and spaces\u003cbr\u003e\n- Exterior Application: Outdoor wall protection and finishing\u003cbr\u003e\n- Bathroom Suitability: Water resistance ideal for wet areas\u003cbr\u003e\n- Kitchen Use: Perfect for moisture-prone cooking areas\u003cbr\u003e\n- Weather Resistance: Withstands external environmental conditions\u003cbr\u003e\n- Climate Adaptability: Performs reliably in varied weather\u003c\/p\u003e","brand":"Birla","offers":[{"title":"Default Title","offer_id":63136944685425,"sku":null,"price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/Birla_White_WallSeal_Waterproof_Putty_30_Kg_Bag_31bb97cd-d0ab-4e14-8a17-58ca5e73cef7.png?v=1784550483"},{"product_id":"birla-white-wallcare-putty-30-kg-bag","title":"Birla White WallCare Putty, 30 Kg Bag","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\u003cp\u003eManufacturer: Aditya Birla Ultratech\u003c\/p\u003e\n\u003cp\u003ePremium White Cement-Based Wall Putty:\u003c\/p\u003e\n\u003cp\u003eBirla White WallCare Putty is a white cement-based, water-resistant wall putty engineered for creating the brightest, smoothest walls with superior finish quality. Formulated with Extra HP polymers to resist moisture and prevent flaking, it delivers extensive coverage with superior refractive index properties, excellent paint-friendliness, and strong binding with building surfaces. The 30 Kg bag provides economical coverage for comprehensive wall finishing projects.\u003c\/p\u003e\n\u003cp\u003eProduct Specifications\u003c\/p\u003e\n\u003cp\u003e- Manufacturer: Aditya Birla Ultratech\u003cbr\u003e- Brand: Birla White\u003cbr\u003e- Product Type: Wall Putty\u003cbr\u003e- Material Composition: White cement-based formula\u003cbr\u003e- Finish: Whitest white for brightest walls\u003cbr\u003e- Water Resistance: Water-resistant technology\u003cbr\u003e- Coverage Rate: Approx 15-20 sqft\/Kg in 2 coats\u003cbr\u003e- Packaging Size: 30 Kg bag\u003c\/p\u003e\n\u003cp\u003eKey Features \u0026amp; Benefits\u003c\/p\u003e\n\u003cp\u003e- Whitest White Finish: Creates the brightest, most luminous walls\u003cbr\u003e- Smooth Surface: Ensures perfectly even, smooth wall finishes\u003cbr\u003e- Extensive Coverage: Economical 15-20 sqft per kg coverage rate\u003cbr\u003e- Superior Refractive Index: Enhanced light reflection for brighter appearance\u003cbr\u003e- Paint-Friendly: Excellent compatibility with all paints and coatings\u003cbr\u003e- Strong Binding: Superior adhesion to all building surfaces\u003cbr\u003e- Water Resistant: Protects against moisture and dampness\u003cbr\u003e- Extra HP Polymers: Advanced formula for enhanced durability\u003c\/p\u003e\n\u003cp\u003eAdvanced Formula Technology\u003c\/p\u003e\n\u003cp\u003e- Extra HP Polymers: Unique formula ingredient for superior performance\u003cbr\u003e- Moisture Control: Keeps moisture away from surface and substrate\u003cbr\u003e- Flaking Prevention: Resists peeling and flaking over time\u003cbr\u003e- Durability Enhancement: Long-lasting protection and finish\u003cbr\u003e- Bond Strength: Strong adhesion prevents delamination\u003cbr\u003e- Weather Resistance: Withstands environmental conditions\u003c\/p\u003e\n\u003cp\u003eSurface Finish Quality\u003c\/p\u003e\n\u003cp\u003e- Brightest Walls: Creates luminous, bright wall surfaces\u003cbr\u003e- Smooth Finish: Eliminates unevenness and imperfections\u003cbr\u003e- Professional Appearance: Premium interior design quality\u003cbr\u003e- Paint Ready: Perfect base for decorative and finishing paints\u003cbr\u003e- Light Reflection: Superior refractive properties enhance aesthetics\u003cbr\u003e- Uniform Coverage: Consistent finish across entire wall area\u003c\/p\u003e\n\u003cp\u003eIdeal Applications\u003c\/p\u003e\n\u003cp\u003e- Interior Wall Finishing: All interior wall surfaces and areas\u003cbr\u003e- Concrete Surface Preparation: Base coat for concrete walls\u003cbr\u003e- Plastered Walls: Application over existing plaster\u003cbr\u003e- Bedroom \u0026amp; Living Areas: Premium finish for main living spaces\u003cbr\u003e- Commercial Spaces: Offices, retail, and commercial interiors\u003cbr\u003e- Institutional Buildings: Schools, hospitals, and public buildings\u003cbr\u003e- Residential Projects: Home renovations and new construction\u003cbr\u003e- Paint Base Coat: Foundation for all types of interior paints\u003c\/p\u003e\n\u003cp\u003eWhy Choose Birla White WallCare Putty?\u003c\/p\u003e\n\u003cp\u003e- Trusted Brand: Aditya Birla Ultratech reputation for quality\u003cbr\u003e- Whitest Finish: Superior brightness compared to standard putties\u003cbr\u003e- Advanced Formula: Extra HP polymers for enhanced durability\u003cbr\u003e- Water Resistant: Protection against moisture and dampness\u003cbr\u003e- Economical Coverage: 15-20 sqft\/kg provides excellent value\u003cbr\u003e- Professional Grade: Used by architects and professionals\u003cbr\u003e- Long-Lasting Quality: Resists flaking and deterioration\u003cbr\u003e- Paint Compatibility: Works perfectly with all paint types\u003c\/p\u003e\n\u003cp\u003eCoverage \u0026amp; Application Information\u003c\/p\u003e\n\u003cp\u003e- Coverage Rate: 15-20 sqft per Kg in 2 coats\u003cbr\u003e- Coverage Variation: Depends on substrate condition and texture\u003cbr\u003e- Two Coat Application: Standard application method for best finish\u003cbr\u003e- Coat Flexibility: Can adjust coats based on surface requirements\u003cbr\u003e- 30 Kg Bag: Covers 450-600 sqft typical application\u003cbr\u003e- Economic Purchase: Bulk size reduces per-unit cost\u003c\/p\u003e\n\u003cp\u003eWater Resistance \u0026amp; Protection\u003c\/p\u003e\n\u003cp\u003e- Water-Resistant Formula: Protects against moisture infiltration\u003cbr\u003e- Damp Prevention: Prevents water seepage through walls\u003cbr\u003e- Moisture Control: Extra HP polymers repel moisture\u003cbr\u003e- Durability In Humidity: Maintains integrity in humid environments\u003cbr\u003e- Flaking Prevention: Resists peeling from moisture exposure\u003cbr\u003e- Long-Term Protection: Extended protection against water damage\u003c\/p\u003e\n\u003cp\u003ePaint \u0026amp; Coating Compatibility\u003c\/p\u003e\n\u003cp\u003e- Paint-Friendly Surface: Perfect substrate for all paint types\u003cbr\u003e- Emulsion Paint: Works with interior emulsion paints\u003cbr\u003e- Acrylic Paint: Compatible with acrylic-based coatings\u003cbr\u003e- Enamel Paint: Suitable base for enamel applications\u003cbr\u003e- Decorative Coatings: Ideal for specialty paint finishes\u003cbr\u003e- Topcoat Ready: Provides excellent base for all finishes\u003c\/p\u003e\n\u003cp\u003eSurface Preparation \u0026amp; Smoothness\u003c\/p\u003e\n\u003cp\u003e- Smooth Surface Creation: Fills and eliminates wall irregularities\u003cbr\u003e- Imperfection Concealment: Covers surface blemishes and defects\u003cbr\u003e- Uniform Texture: Provides consistent surface texture\u003cbr\u003e- Paint Base Preparation: Creates ideal surface for decorative coatings\u003cbr\u003e- Professional Finish: Premium appearance after application\u003cbr\u003e- Aesthetic Enhancement: Brightens and improves wall appearance\u003c\/p\u003e","brand":"Birla","offers":[{"title":"Default Title","offer_id":63136957890929,"sku":null,"price":700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/Birla_White_WallCare_Putty_30_Kg_Bag_cd95b603-f2a5-49ff-ab1d-ce72eb4b0dac.png?v=1783089256"},{"product_id":"birla-white-cement","title":"Birla White Cement","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\n\u003cp\u003eManufacturer: Aditya Birla Ultratech\u003c\/p\u003e\n\n\u003cp\u003ePremium White Portland Cement:\u003c\/p\u003e\n\n\u003cp\u003eBirla White Cement, manufactured using advanced technology by Aditya Birla Ultratech, is the premier choice for decorative and structural construction projects in Bangalore. With superior fineness and exceptional whiteness (+89% Hunter scale), it delivers smooth, bright finishes ideal for mosaic tiles, terrazzo flooring, decorative plasters, and white cement-based products. The high refractive index and opacity ensure vibrant, long-lasting colors when used with pigments.\u003c\/p\u003e\n\n\u003cp\u003eProduct Specifications\u003c\/p\u003e \n\n\u003cp\u003e- Manufacturer: Aditya Birla Ultratech\u003cbr\u003e\n- Brand: Birla White White Portland Cement\u003cbr\u003e\n- Material: White Cement\u003cbr\u003e\n- Whiteness: +89% on Hunter Whiteness Scale\u003cbr\u003e\n- Compressive Strength: 60 MPa ensuring robust structures\u003cbr\u003e\n- Fineness: 370-400 Blaine for smooth application\u003cbr\u003e\n- Refractive Index: High for enhanced color reflectance\u003cbr\u003e\n- Opacity: High for excellent coverage\u003cbr\u003e\n- Best Before: 3 months from manufacturing date\u003c\/p\u003e\n\n\u003cp\u003ePackaging Options\u003c\/p\u003e \n\n\u003cp\u003e- 1 Kg Bag: Ideal for small decorative projects and repairs\u003cbr\u003e\n- 5 Kg Bag: Suitable for medium-sized applications and finishes\u003cbr\u003e\n- 50 Kg Bag: Recommended for commercial and bulk requirements\u003c\/p\u003e\n\n\u003cp\u003eKey Features \u0026amp; Benefits\u003c\/p\u003e \n\n\u003cp\u003e- Exceptional Brightness: +89% whiteness on Hunter scale for superior visual appeal\u003cbr\u003e\n- High Compressive Strength: 60 MPa guarantees durability and structural integrity\u003cbr\u003e\n- Superior Fineness: 370-400 Blaine promotes easy mixing and smooth application\u003cbr\u003e\n- High Refractive Index: Enhanced color reflectance for vibrant finishes\u003cbr\u003e\n- High Opacity: Excellent coverage for consistent, uniform appearance\u003cbr\u003e\n- Vibrant Colors: Long-lasting color fidelity when used with pigments\u003cbr\u003e\n- Advanced Technology: Manufactured using cutting-edge production methods\u003cbr\u003e\n- Aesthetic Excellence: Enhances visual appeal for decorative applications\u003c\/p\u003e\n\n\u003cp\u003eIdeal Applications\u003c\/p\u003e \n\n\u003cp\u003e- Mosaic Tiles: Superior finish for decorative mosaic tile applications\u003cbr\u003e\n- Terrazzo Flooring: Bright, durable finish for terrazzo installations\u003cbr\u003e\n- Decorative Plasters: Smooth, white finish for interior and exterior plasters\u003cbr\u003e\n- White Cement Products: Base material for white cement-based construction\u003cbr\u003e\n- Structural Finishes: High strength for decorative and structural elements\u003cbr\u003e\n- Pigmented Applications: Vibrant colors when combined with pigments\u003cbr\u003e\n- Architectural Features: Premium finish for architectural details and ornaments\u003cbr\u003e\n- Tile Grouting: Bright, clean grout for premium tile installations\u003c\/p\u003e\n\n\u003cp\u003eQuality Characteristics\u003c\/p\u003e \n\n\u003cp\u003e- Advanced Manufacturing: State-of-the-art technology ensures consistency\u003cbr\u003e\n- Quality Control: Rigorous testing maintains premium standards\u003cbr\u003e\n- Particle Size: Carefully controlled for optimal application properties\u003cbr\u003e\n- Brightness Retention: Maintains whiteness throughout shelf life\u003cbr\u003e\n- Consistency: Uniform quality across all batches and package sizes\u003cbr\u003e\n- Performance Reliability: Proven results in diverse architectural applications\u003c\/p\u003e\n\n\u003cp\u003eStorage \u0026amp; Usage Instructions\u003c\/p\u003e \n\n\u003cp\u003e- Storage Location: Store in cool, dry place away from moisture\u003cbr\u003e\n- Duration: Best used within 3 months of manufacturing for peak quality\u003cbr\u003e\n- Protection: Keep bags protected from dampness and environmental exposure\u003cbr\u003e\n- Handling: Store on pallets or platforms, not directly on ground\u003cbr\u003e\n- Temperature: Maintain storage temperature below 30°C when possible\u003cbr\u003e\n- Ventilation: Ensure proper air circulation in storage area\u003c\/p\u003e","brand":"Birla","offers":[{"title":"1 Kg","offer_id":63136958218609,"sku":null,"price":40.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":63136958251377,"sku":null,"price":140.0,"currency_code":"INR","in_stock":true},{"title":"50 kg","offer_id":63136958284145,"sku":null,"price":1180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/Birla_White_Cement_1.png?v=1769776815"},{"product_id":"birla-super-opc-53-grade-cement-50-kg-bag","title":"Birla Super OPC 53 Grade Cement, 50 Kg Bag","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\n\u003cp\u003eManufacturer: Birla\u003c\/p\u003e\n\n\u003cp\u003ePremium High-Early-Strength OPC 53 Grade Cement:\u003c\/p\u003e\n\n\u003cp\u003eBirla Super OPC 53 Grade Cement is a premium cement trusted by builders and contractors across Bangalore for its higher early strength and greater compressive strength during initial curing phases. Ideal for structural applications including beams, columns, and slabs, it ensures reliable and durable construction even under Bangalore's variable weather conditions. This OPC cement offers unmatched performance in fast-track construction projects requiring early load-bearing capacity.\u003c\/p\u003e\n\n\u003cp\u003eProduct Specifications\u003c\/p\u003e \n\n\u003cp\u003e- Cement Type: Grey Cement\u003cbr\u003e\n- Grade: Ordinary Portland Cement 53 Grade - OPC\u003cbr\u003e\n- Packaging Size: 50 Kg\u003cbr\u003e\n- Strength Category: High early strength development\u003cbr\u003e\n- Coverage: Depends on usage and application method\u003cbr\u003e\n- Storage: Store in dry place away from moisture\u003cbr\u003e\n- Handling: Store on pallets or platforms, not directly on ground\u003cbr\u003e\n- Temperature: Maintain storage temperature below 30°C when possible\u003c\/p\u003e\n\n\u003cp\u003e- Best Before: 3 months from manufacturing date\u003cbr\u003e\n- Fresh Stock Guarantee: Quality assurance with rapid delivery\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e \n\n\u003cp\u003e- High Early Strength: Faster strength development for accelerated project timelines\u003cbr\u003e\n- Excellent Compressive Strength: Superior structural integrity and load-bearing capacity\u003cbr\u003e\n- All Concrete Works: Suitable for RCC and PCC applications\u003cbr\u003e\n- Durable Performance: Reliable in Bangalore's humid and monsoon-prone climate\u003cbr\u003e\n- Fast-Track Construction: Early load-bearing capacity enables rapid project progression\u003cbr\u003e\n- Fresh Stock Guaranteed: Quality assurance with 60-minute delivery service\u003cbr\u003e\n- Structural Reliability: Premium cement for critical structural elements\u003c\/p\u003e\n\n\u003cp\u003ePerformance Characteristics\u003c\/p\u003e \n\n\u003cp\u003e- Early Strength Development: Achieves significant strength within first 7 days\u003cbr\u003e\n- High Compressive Strength: Superior strength at 28 days and beyond\u003cbr\u003e\n- Rapid Curing: Enables faster formwork removal and project progression\u003cbr\u003e\n- Structural Excellence: Premium performance for critical load-bearing elements\u003cbr\u003e\n- Climate Adapted: Performs reliably in Bangalore's varied weather conditions\u003cbr\u003e\n- Durability Assurance: Long-term performance in monsoon and humid climates\u003cbr\u003e\n- Quality Consistency: Premium manufacturing ensures uniform performance\u003c\/p\u003e\n\n\u003cp\u003eIdeal Applications\u003c\/p\u003e \n\n\u003cp\u003e- RCC Work: Reinforced cement concrete structures and frameworks\u003cbr\u003e\n- Structural Concrete: Beams, columns, slabs, and load-bearing elements\u003cbr\u003e\n- PCC Applications: Plain cement concrete for foundations and bases\u003cbr\u003e\n- Fast-Track Projects: Construction requiring rapid strength development\u003cbr\u003e\n- Residential Buildings: Multi-story construction for quick project completion\u003cbr\u003e\n- Commercial Structures: Office buildings and commercial spaces\u003cbr\u003e\n- Industrial Construction: Factories and industrial facilities\u003cbr\u003e\n- Infrastructure Projects: Roads, bridges, and critical structures\u003c\/p\u003e\n\n\u003cp\u003eWhy Choose Birla OPC 53 Grade?\u003c\/p\u003e \n\n\u003cp\u003e- Premium Quality: High-early-strength cement from trusted manufacturer\u003cbr\u003e\n- Early Strength Development: Rapid strength gain for faster project timelines\u003cbr\u003e\n- High Compressive Strength: Superior structural integrity and reliability\u003cbr\u003e\n- Fast-Track Construction: Enables quick formwork removal and project progression\u003cbr\u003e\n- Climate Optimized: Durable performance in Bangalore's monsoon and humid conditions\u003cbr\u003e\n- Versatile Usage: Suitable for all types of concrete construction\u003cbr\u003e\n- Builder Trusted: Preferred by contractors for structural applications\u003cbr\u003e\n- Fresh Supply Guaranteed: 60-minute delivery ensures optimal quality\u003c\/p\u003e","brand":"Birla","offers":[{"title":"Default Title","offer_id":63136958316913,"sku":null,"price":410.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/BirlaSuper.webp?v=1782286405"},{"product_id":"birla-super-opc-53-grade-cement-50kg-bag-bulk-lot-50-bags","title":"Birla Super OPC 53 Grade Cement – ₹405\/Bag (Bulk Lot: 50 Bags)","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\n\u003cp\u003eManufacturer: Birla\u003c\/p\u003e\n\n\u003cp\u003ePremium High-Early-Strength OPC 53 Grade Cement:\u003c\/p\u003e\n\n\u003cp\u003eBirla Super OPC 53 Grade Cement is a premium cement trusted by builders and contractors across Bangalore for its higher early strength and greater compressive strength during initial curing phases. Ideal for structural applications including beams, columns, and slabs, it ensures reliable and durable construction even under Bangalore's variable weather conditions. This OPC cement offers unmatched performance in fast-track construction projects requiring early load-bearing capacity.\u003c\/p\u003e\n\n\u003cp\u003eProduct Specifications\u003c\/p\u003e \n\n\u003cp\u003e- Cement Type: Grey Cement\u003cbr\u003e\n- Grade: Ordinary Portland Cement 53 Grade - OPC\u003cbr\u003e\n- Packaging Size: 50 Kg\u003cbr\u003e\n- Strength Category: High early strength development\u003cbr\u003e\n- Coverage: Depends on usage and application method\u003cbr\u003e\n- Storage: Store in dry place away from moisture\u003cbr\u003e\n- Handling: Store on pallets or platforms, not directly on ground\u003cbr\u003e\n- Temperature: Maintain storage temperature below 30°C when possible\u003c\/p\u003e\n\n\u003cp\u003e- Best Before: 3 months from manufacturing date\u003cbr\u003e\n- Fresh Stock Guarantee: Quality assurance with rapid delivery\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e \n\n\u003cp\u003e- High Early Strength: Faster strength development for accelerated project timelines\u003cbr\u003e\n- Excellent Compressive Strength: Superior structural integrity and load-bearing capacity\u003cbr\u003e\n- All Concrete Works: Suitable for RCC and PCC applications\u003cbr\u003e\n- Durable Performance: Reliable in Bangalore's humid and monsoon-prone climate\u003cbr\u003e\n- Fast-Track Construction: Early load-bearing capacity enables rapid project progression\u003cbr\u003e\n- Fresh Stock Guaranteed: Quality assurance with 60-minute delivery service\u003cbr\u003e\n- Structural Reliability: Premium cement for critical structural elements\u003c\/p\u003e\n\n\u003cp\u003ePerformance Characteristics\u003c\/p\u003e \n\n\u003cp\u003e- Early Strength Development: Achieves significant strength within first 7 days\u003cbr\u003e\n- High Compressive Strength: Superior strength at 28 days and beyond\u003cbr\u003e\n- Rapid Curing: Enables faster formwork removal and project progression\u003cbr\u003e\n- Structural Excellence: Premium performance for critical load-bearing elements\u003cbr\u003e\n- Climate Adapted: Performs reliably in Bangalore's varied weather conditions\u003cbr\u003e\n- Durability Assurance: Long-term performance in monsoon and humid climates\u003cbr\u003e\n- Quality Consistency: Premium manufacturing ensures uniform performance\u003c\/p\u003e\n\n\u003cp\u003eIdeal Applications\u003c\/p\u003e \n\n\u003cp\u003e- RCC Work: Reinforced cement concrete structures and frameworks\u003cbr\u003e\n- Structural Concrete: Beams, columns, slabs, and load-bearing elements\u003cbr\u003e\n- PCC Applications: Plain cement concrete for foundations and bases\u003cbr\u003e\n- Fast-Track Projects: Construction requiring rapid strength development\u003cbr\u003e\n- Residential Buildings: Multi-story construction for quick project completion\u003cbr\u003e\n- Commercial Structures: Office buildings and commercial spaces\u003cbr\u003e\n- Industrial Construction: Factories and industrial facilities\u003cbr\u003e\n- Infrastructure Projects: Roads, bridges, and critical structures\u003c\/p\u003e\n\n\u003cp\u003eWhy Choose Birla OPC 53 Grade?\u003c\/p\u003e \n\n\u003cp\u003e- Premium Quality: High-early-strength cement from trusted manufacturer\u003cbr\u003e\n- Early Strength Development: Rapid strength gain for faster project timelines\u003cbr\u003e\n- High Compressive Strength: Superior structural integrity and reliability\u003cbr\u003e\n- Fast-Track Construction: Enables quick formwork removal and project progression\u003cbr\u003e\n- Climate Optimized: Durable performance in Bangalore's monsoon and humid conditions\u003cbr\u003e\n- Versatile Usage: Suitable for all types of concrete construction\u003cbr\u003e\n- Builder Trusted: Preferred by contractors for structural applications\u003cbr\u003e\n- Fresh Supply Guaranteed: 60-minute delivery ensures optimal quality\u003c\/p\u003e","brand":"Birla","offers":[{"title":"Default Title","offer_id":64109281083761,"sku":null,"price":20250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/BirlaSuper_004654f0-6be6-428a-840b-6d1394be0909.png?v=1784735077"},{"product_id":"birla-white-wallcare-putty-bulk-lot-30-bags","title":"Birla White WallCare Putty (Bulk Lot : 20 Bags)","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\n\u003cp\u003eManufacturer: Aditya Birla Ultratech\u003c\/p\u003e\n\u003cp\u003ePremium White Cement-Based Wall Putty:\u003c\/p\u003e\n\u003cp\u003eBirla White WallCare Putty is a white cement-based, water-resistant wall putty engineered for creating the brightest, smoothest walls with superior finish quality. Formulated with Extra HP polymers to resist moisture and prevent flaking, it delivers extensive coverage with superior refractive index properties, excellent paint-friendliness, and strong binding with building surfaces. The 30 Kg bag provides economical coverage for comprehensive wall finishing projects.\u003c\/p\u003e\n\u003cp\u003eProduct Specifications\u003c\/p\u003e\n\u003cp\u003e- Manufacturer: Aditya Birla Ultratech\u003cbr\u003e- Brand: Birla White\u003cbr\u003e- Product Type: Wall Putty\u003cbr\u003e- Material Composition: White cement-based formula\u003cbr\u003e- Finish: Whitest white for brightest walls\u003cbr\u003e- Water Resistance: Water-resistant technology\u003cbr\u003e- Coverage Rate: Approx 15-20 sqft\/Kg in 2 coats\u003cbr\u003e- Packaging Size: 30 Kg bag\u003c\/p\u003e\n\u003cp\u003eKey Features \u0026amp; Benefits\u003c\/p\u003e\n\u003cp\u003e- Whitest White Finish: Creates the brightest, most luminous walls\u003cbr\u003e- Smooth Surface: Ensures perfectly even, smooth wall finishes\u003cbr\u003e- Extensive Coverage: Economical 15-20 sqft per kg coverage rate\u003cbr\u003e- Superior Refractive Index: Enhanced light reflection for brighter appearance\u003cbr\u003e- Paint-Friendly: Excellent compatibility with all paints and coatings\u003cbr\u003e- Strong Binding: Superior adhesion to all building surfaces\u003cbr\u003e- Water Resistant: Protects against moisture and dampness\u003cbr\u003e- Extra HP Polymers: Advanced formula for enhanced durability\u003c\/p\u003e\n\u003cp\u003eAdvanced Formula Technology\u003c\/p\u003e\n\u003cp\u003e- Extra HP Polymers: Unique formula ingredient for superior performance\u003cbr\u003e- Moisture Control: Keeps moisture away from surface and substrate\u003cbr\u003e- Flaking Prevention: Resists peeling and flaking over time\u003cbr\u003e- Durability Enhancement: Long-lasting protection and finish\u003cbr\u003e- Bond Strength: Strong adhesion prevents delamination\u003cbr\u003e- Weather Resistance: Withstands environmental conditions\u003c\/p\u003e\n\u003cp\u003eSurface Finish Quality\u003c\/p\u003e\n\u003cp\u003e- Brightest Walls: Creates luminous, bright wall surfaces\u003cbr\u003e- Smooth Finish: Eliminates unevenness and imperfections\u003cbr\u003e- Professional Appearance: Premium interior design quality\u003cbr\u003e- Paint Ready: Perfect base for decorative and finishing paints\u003cbr\u003e- Light Reflection: Superior refractive properties enhance aesthetics\u003cbr\u003e- Uniform Coverage: Consistent finish across entire wall area\u003c\/p\u003e\n\u003cp\u003eIdeal Applications\u003c\/p\u003e\n\u003cp\u003e- Interior Wall Finishing: All interior wall surfaces and areas\u003cbr\u003e- Concrete Surface Preparation: Base coat for concrete walls\u003cbr\u003e- Plastered Walls: Application over existing plaster\u003cbr\u003e- Bedroom \u0026amp; Living Areas: Premium finish for main living spaces\u003cbr\u003e- Commercial Spaces: Offices, retail, and commercial interiors\u003cbr\u003e- Institutional Buildings: Schools, hospitals, and public buildings\u003cbr\u003e- Residential Projects: Home renovations and new construction\u003cbr\u003e- Paint Base Coat: Foundation for all types of interior paints\u003c\/p\u003e\n\u003cp\u003eWhy Choose Birla White WallCare Putty?\u003c\/p\u003e\n\u003cp\u003e- Trusted Brand: Aditya Birla Ultratech reputation for quality\u003cbr\u003e- Whitest Finish: Superior brightness compared to standard putties\u003cbr\u003e- Advanced Formula: Extra HP polymers for enhanced durability\u003cbr\u003e- Water Resistant: Protection against moisture and dampness\u003cbr\u003e- Economical Coverage: 15-20 sqft\/kg provides excellent value\u003cbr\u003e- Professional Grade: Used by architects and professionals\u003cbr\u003e- Long-Lasting Quality: Resists flaking and deterioration\u003cbr\u003e- Paint Compatibility: Works perfectly with all paint types\u003c\/p\u003e\n\u003cp\u003eCoverage \u0026amp; Application Information\u003c\/p\u003e\n\u003cp\u003e- Coverage Rate: 15-20 sqft per Kg in 2 coats\u003cbr\u003e- Coverage Variation: Depends on substrate condition and texture\u003cbr\u003e- Two Coat Application: Standard application method for best finish\u003cbr\u003e- Coat Flexibility: Can adjust coats based on surface requirements\u003cbr\u003e- 30 Kg Bag: Covers 450-600 sqft typical application\u003cbr\u003e- Economic Purchase: Bulk size reduces per-unit cost\u003c\/p\u003e\n\u003cp\u003eWater Resistance \u0026amp; Protection\u003c\/p\u003e\n\u003cp\u003e- Water-Resistant Formula: Protects against moisture infiltration\u003cbr\u003e- Damp Prevention: Prevents water seepage through walls\u003cbr\u003e- Moisture Control: Extra HP polymers repel moisture\u003cbr\u003e- Durability In Humidity: Maintains integrity in humid environments\u003cbr\u003e- Flaking Prevention: Resists peeling from moisture exposure\u003cbr\u003e- Long-Term Protection: Extended protection against water damage\u003c\/p\u003e\n\u003cp\u003ePaint \u0026amp; Coating Compatibility\u003c\/p\u003e\n\u003cp\u003e- Paint-Friendly Surface: Perfect substrate for all paint types\u003cbr\u003e- Emulsion Paint: Works with interior emulsion paints\u003cbr\u003e- Acrylic Paint: Compatible with acrylic-based coatings\u003cbr\u003e- Enamel Paint: Suitable base for enamel applications\u003cbr\u003e- Decorative Coatings: Ideal for specialty paint finishes\u003cbr\u003e- Topcoat Ready: Provides excellent base for all finishes\u003c\/p\u003e\n\u003cp\u003eSurface Preparation \u0026amp; Smoothness\u003c\/p\u003e\n\u003cp\u003e- Smooth Surface Creation: Fills and eliminates wall irregularities\u003cbr\u003e- Imperfection Concealment: Covers surface blemishes and defects\u003cbr\u003e- Uniform Texture: Provides consistent surface texture\u003cbr\u003e- Paint Base Preparation: Creates ideal surface for decorative coatings\u003cbr\u003e- Professional Finish: Premium appearance after application\u003cbr\u003e- Aesthetic Enhancement: Brightens and improves wall appearance\u003c\/p\u003e","brand":"Birla","offers":[{"title":"Default Title","offer_id":64212110344561,"sku":null,"price":13800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/Birla_White_WallCare_Putty_30_Kg_Bag_cd95b603-f2a5-49ff-ab1d-ce72eb4b0dac.png?v=1783089256"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/collections\/BirlaWhite_logo.jpg?v=1785559876","url":"https:\/\/materialrunner.in\/collections\/birla-white.oembed","provider":"MaterialRunner","version":"1.0","type":"link"}