{"product_id":"birla-white-activcoat-exterior-primer-20-litre-bucket","title":"Birla White Activcoat Exterior Primer, 20 Litre Bucket","description":"\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t19\" class=\"station-tabs-tab mod-first is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t19\" data-slug=\"product-highlights\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t19\" aria-labelledby=\"station-tabs-tab_ht-i0-t19\" aria-hidden=\"false\" role=\"region\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuick Answer: What is ActivCoat Exterior Primer used for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White ActivCoat Exterior Primer (20L)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003emade to create a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epaint-ready base coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon exterior plaster\/putty surfaces—improving\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadhesion\u003c\/strong\u003e, boosting\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eopacity\/whiteness\u003c\/strong\u003e, and helping the exterior topcoat look\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emore even and longer lasting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirla White (UltraTech Cement Limited – Birla White Unit)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eActivCoat Exterior Primer (White Cement-Based Liquid Primer)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack Size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e20 Litre Bucket\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eExterior plaster \/ putty-finished walls before exterior paint\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eKey Benefits for Exterior Painting\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStronger Paint Bond:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves adhesion between wall surface and exterior topcoat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Whiteness \u0026amp; Opacity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports truer paint colour and reduces patchiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior-Ready Base Coat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps the finish look more uniform across large wall areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Cement Compatibility:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSuited for cementitious substrates like plaster, putty and concrete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Finish:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps improve overall topcoat appearance and consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t39\" class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t39\" data-slug=\"product-description\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Description\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t39\" aria-labelledby=\"station-tabs-tab_ht-i0-t39\" role=\"region\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003eExterior walls go through harsh cycles—\u003cstrong\u003esun heat, rain splash, dust and humidity\u003c\/strong\u003e. A good primer is what helps the finishing paint coat perform better on the surface.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBirla White ActivCoat Exterior Primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eprovides a clean, bright base so your exterior paint can deliver improved\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecoverage\u003c\/strong\u003e, better\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecolour consistency\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand stronger\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esurface bonding\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eTechnical Overview (Quick Reference)\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWhite cement-based liquid exterior wall primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable Substrates:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eExterior plaster, putty-finished walls, concrete and masonry surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication Method:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBrush \/ roller \/ spray (as per site practice and dilution guidance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish Role:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUndercoat\/primer layer (not a decorative final coat)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance Goal:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproved adhesion + opacity for an even exterior paint finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Exterior Walls:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePrime plaster\/putty before exterior emulsion or weather coat systems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepainting Projects:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps even out repaired patches and improves topcoat uniformity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoundary Walls \u0026amp; Facades:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports smoother appearance across large surfaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior Ceilings \/ Projections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps improve paint bonding on exposed surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBest-Practice Steps (Site Friendly)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Prep:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEnsure the wall is clean, dry and free from dust, chalk, loose particles and algae.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair First:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFill cracks and complete putty repairs before priming for best results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix \u0026amp; Dilute:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDilute with clean water as per manufacturer guidance and mix thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse brush\/roller\/spray; avoid over-application or uneven patches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry Properly:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAllow adequate drying before applying exterior paint coats.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTopcoat System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eChoose a suitable exterior paint for weather exposure and follow paint brand recoat timings.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Stock:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eReliable building material sourcing for your site needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelp picking primer + putty + exterior paint system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Bangalore Delivery:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eConvenient local fulfillment for urgent requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t57\" class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t57\" data-slug=\"faqs\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eFAQs\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t57\" aria-labelledby=\"station-tabs-tab_ht-i0-t57\" role=\"region\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003ch3\u003e1) Is ActivCoat Exterior Primer cement-based?\u003c\/h3\u003e\n\u003cp\u003eYes—this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned for exterior cementitious wall surfaces.\u003c\/p\u003e\n\u003ch3\u003e2) Can I apply exterior paint directly without primer?\u003c\/h3\u003e\n\u003cp\u003eYou can, but primer generally improves\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadhesion\u003c\/strong\u003e, helps reduce\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epatchy finish\u003c\/strong\u003e, and supports a more uniform final coat—especially on new plaster\/putty.\u003c\/p\u003e\n\u003ch3\u003e3) Where should I avoid using this primer?\u003c\/h3\u003e\n\u003cp\u003eAvoid application on wet\/damp walls or dusty\/chalky surfaces without proper cleaning and preparation. Always follow on-pack instructions for surface suitability.\u003c\/p\u003e\n\u003ch3\u003e4) Is this a finishing coat?\u003c\/h3\u003e\n\u003cp\u003eNo. It’s an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eundercoat\/primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto prepare the surface before exterior paint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Asian Paints","offers":[{"title":"Default Title","offer_id":63136930824561,"sku":null,"price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/c8075e67-5196-4968-a35b-1a1776e34b0b.webp?v=1769776627","url":"https:\/\/materialrunner.in\/products\/birla-white-activcoat-exterior-primer-20-litre-bucket","provider":"MaterialRunner","version":"1.0","type":"link"}