{"product_id":"birla-white-activcoat-interior-primer-20-litre-bucket","title":"Birla White Activcoat Interior Primer, 20 Litre Bucket","description":"\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"product-highlights\" aria-controls=\"station-tabs-tabpanel_ht-i0-t19\" class=\"station-tabs-tab mod-first is-active\" id=\"station-tabs-tab_ht-i0-t19\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv role=\"region\" aria-hidden=\"false\" aria-labelledby=\"station-tabs-tab_ht-i0-t19\" id=\"station-tabs-tabpanel_ht-i0-t19\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eQuick Answer: What is ActivCoat Interior Primer used for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White ActivCoat Interior Primer (20L)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned to create a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehigh-opacity, strong-adhesion base coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eon interior walls—helping your topcoat paint look\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebrighter\u003c\/strong\u003e, more uniform, and longer lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirla White (UltraTech Cement Limited – Birla White Unit)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eActivCoat Interior Primer (White Cement-Based Liquid Primer)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePack Size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e20 Litre Bucket\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInterior plaster \/ putty finished surfaces before emulsion or wall paint\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eWhy Professionals Choose ActivCoat\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Opacity \u0026amp; Whiteness:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps bring out the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etrue tone\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof your paint colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Adhesion:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves bonding with topcoat emulsions and helps reduce peeling risks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Cement Advantage:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCement-based compatibility with cementitious surfaces like plaster, putty \u0026amp; concrete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Pre-wetting \/ Curing Needed:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSimplifies application workflow for faster site execution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior-Ready Base Coat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSupports a smoother, more even finish and improved topcoat appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"product-description\" aria-controls=\"station-tabs-tabpanel_ht-i0-t35\" class=\"station-tabs-tab is-active\" id=\"station-tabs-tab_ht-i0-t35\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eProduct Description\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv aria-hidden=\"false\" role=\"region\" aria-labelledby=\"station-tabs-tab_ht-i0-t35\" id=\"station-tabs-tabpanel_ht-i0-t35\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003eIf you’re looking for a reliable\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003einterior wall primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat improves paint finish and reduces patchiness,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBirla White ActivCoat Interior Primer\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to give your walls a clean, high-opacity base. Being a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, it’s engineered for strong bonding on common interior substrates like\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecement plaster\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eputty-finished walls\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003econcrete surfaces\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoverage (ideal smooth surface)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eInterior:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e160–200 sq.ft \/ Litre \/ coat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(actual may vary by surface \u0026amp; method)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSurface Dry Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e~30 minutes (can vary with climate)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRecoat \/ Overcoatability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e~4–6 hours (reference condition: ~27°C, RH ~60%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDilute with clean water (commonly 1:1 by volume as per brand guidance)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBrush \/ Roller \/ Spray (after suitable dilution)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 3 years (in original, tightly closed container; store away from heat\/sunlight)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSafety\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNon-flammable (handle as per label \u0026amp; site safety)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCoverage and drying depend on surface porosity, texture, application method, and site conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Use Cases\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Interior Walls:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePlaster\/putty finished walls before interior emulsion paint.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepainting Projects:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImproves uniformity when colour tone changes or patchiness shows through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Opacity Base Needs:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIdeal where brighter shades or lighter colour palettes need a cleaner base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeilings \u0026amp; Interior Concrete:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps create a more even paint-ready surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch4\u003eBest-Practice Steps (Contractor Friendly)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Prep:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEnsure the wall is clean, dry, dust-free and free from loose material, oil or grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair First:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFill cracks\/dents and complete putty work before priming for best finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilution:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMix with clean water as per on-pack \/ brand guidance (commonly 1:1 by volume).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply evenly by brush\/roller\/spray (avoid over-thinning).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry \u0026amp; Recoat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAllow adequate drying; then apply your paint coats as recommended.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish Coat Timing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFor best results, apply finishing coat soon after priming (follow site conditions + brand guidance).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 class=\"station-tabs-tabtitle\"\u003e\u003cspan aria-expanded=\"true\" role=\"button\" data-slug=\"faqs\" aria-controls=\"station-tabs-tabpanel_ht-i0-t71\" class=\"station-tabs-tab is-active\" id=\"station-tabs-tab_ht-i0-t71\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eFAQs\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv aria-hidden=\"false\" role=\"region\" aria-labelledby=\"station-tabs-tab_ht-i0-t71\" id=\"station-tabs-tabpanel_ht-i0-t71\" class=\"station-tabs-tabpanel is-active\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003ch3\u003e1) Is Birla White ActivCoat a cement-based primer?\u003c\/h3\u003e\n\u003cp\u003eYes. Birla White describes ActivCoat as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, built for better compatibility with cementitious wall surfaces.\u003c\/p\u003e\n\u003ch3\u003e2) Where can I use ActivCoat Interior Primer?\u003c\/h3\u003e\n\u003cp\u003eIt is commonly used on interior plaster\/putty finished walls as a base coat before emulsion paint. Always follow on-pack instructions for substrate suitability.\u003c\/p\u003e\n\u003ch3\u003e3) What dilution ratio should I use?\u003c\/h3\u003e\n\u003cp\u003eBirla White recommends dilution with clean water (often referenced as\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e1:1 by volume\u003c\/strong\u003e). Use only clean water and mix to a homogeneous consistency.\u003c\/p\u003e\n\u003ch3\u003e4) How much area will a 20L bucket cover?\u003c\/h3\u003e\n\u003cp\u003eCoverage varies by surface. On ideal smooth surfaces, coverage is typically stated in the range of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e160–200 sq.ft per litre per coat\u003c\/strong\u003e. Rougher\/porous surfaces will reduce coverage.\u003c\/p\u003e\n\u003ch3\u003e5) Do I need curing or pre-wetting before applying this primer?\u003c\/h3\u003e\n\u003cp\u003eBirla White states\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epre-wetting\/curing with water is not required\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor this primer, which helps speed up site execution.\u003c\/p\u003e\n\u003ch3\u003e6) Can this primer be used as a final finish coat?\u003c\/h3\u003e\n\u003cp\u003eNo. ActivCoat is designed as an undercoat\/primer layer, not the final decorative finish.\u003c\/p\u003e\n\u003ch3\u003e7) Does this primer support greener building requirements?\u003c\/h3\u003e\n\u003cp\u003eBirla White notes ActivCoat meets the requirement of the GreenPro standard (as stated in their FAQs). Always retain purchase and product details for documentation needs.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from MaterialRunner?\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Stock:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGenuine building material supply for your painting projects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGuidance on primer + putty + paint system selection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Delivery:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eConvenient local fulfilment for urgent site requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Birla White","offers":[{"title":"Default Title","offer_id":63136930857329,"sku":null,"price":1300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/3985\/8545\/files\/6787e5bd-b9cb-40df-9d77-9b17dc97133e.webp?v=1769776628","url":"https:\/\/materialrunner.in\/products\/birla-white-activcoat-interior-primer-20-litre-bucket","provider":"MaterialRunner","version":"1.0","type":"link"}